December 9, 2022

Is The Salesforce Marketing Cloud The Future For Business?

The Salesforce Marketing Cloud (SFMC) has recently attracted a lot of attention as businesses have learned about the incredible benefits it can produce. However, many people still need to be educated on Salesforce’s cloud or platform and how to use it. Let’s now discuss how the Salesforce Marketing Cloud can benefit your company. Everything you need to know about Salesforce Marketing Cloud, its advantages, what a marketing cloud performs and its future are covered in this article.

A Salesforce Marketing Cloud is what?

SMS, email, social media, websites, and mobile apps are all automated via the Salesforce Marketing Cloud. Companies may manage all of their marketing channels from one location with SFMC.

Through the appropriate medium, marketers can deliver messages that are customised.

Businesses require assistance in locating and hiring personnel with the necessary skills. Specialists in Salesforce Marketing Cloud are in high demand because they give businesses a competitive edge. They let businesses use and safeguard customer information to provide better services. Professionals may stay in touch with prospects until they become clients thanks to automation and AI. They might find fresh leads, boosting sales and conversion rates.

Market statistics for Salesforce Marketing Cloud

Along with Adobe Marketing Cloud, Oracle Marketing Cloud, and IBM Marketing Cloud, Salesforce Marketing Cloud is one of the best marketing clouds available. Only Adobe’s marketing cloud has a larger market share than the 24% held by Salesforce.

In 2022, Salesforce Marketing Cloud will be used by more than 10238 businesses across the globe as a tool for marketing automation platforms. It facilitates communication between clients and businesses like Aston Martin, Philips, Western Union, Vodafone, General Electric, etc. Businesses that employ these tools currently and in the future have a significant edge.

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Nearly 30% of Salesforce’s clients will be in the professional services sector in 2021. The economy depends heavily on manufacturing (11.1%) and financial and banking services (8.8%). The top three nations that utilise Salesforce Marketing Cloud for marketing automation are the US, the UK, and Australia. 7,350 (62.21%) of the company’s customers are from the United States, 653 are from the United Kingdom, and 546 are from Australia.

Salesforce Marketing Cloud's Advantages

Numerous advantages of the Salesforce Marketing Cloud enable businesses to grow their customer base, generate revenue, and address a variety of long-standing marketing difficulties. However, what are such advantages? Here are some of the principal advantages of Salesforce Marketing Cloud:

Improved data management

Data extensions that can be joined together to create a relational database that can be accessed using SQL are used in Marketing Cloud to handle data. This is an extra advantage over some rival systems that only have a limited data model and can only import and manage specific kinds of data. Salesforce Marketing Cloud saves various types of data and allows you to construct your data model. It is crucial because better data management enables Salesforce Marketing Cloud to construct and organise audiences in more intricate ways.

AI-assisted improvements to performance and predictions

If your clients aren’t opening or viewing your emails, SMS messages, and other social media advertisements, what’s the point? The ideal time to send an email to your clients and customers based on when they are most likely to open it would be amazing, wouldn’t it? You get exactly this via Salesforce’s AI (Artificial Intelligence) model, “Einstein.” Each customer’s information is predicted by AI.

Excellent features of Einstein include an “engagement score” that makes use of artificial intelligence to forecast who will reply to your marketing emails and communications. Additionally, Einstein provides you with an engagement frequency to assist you in determining how many emails to send to each consumer based on how they behave. Your marketing team will see an increase in engagement if AI is used to create precise forecasts and score engagement.

Track Your Development and Assess It

Understanding how things transpired in the past can be beneficial going forward. Making corrections or using novel approaches can help you perform better. However, the marketing team finds it improbable to follow this strategy consistently. However, the “analytics builder” feature of the Salesforce Marketing Cloud enables you to monitor and evaluate the effectiveness of every marketing campaign action.

You may learn who visits your company’s website, how effective your email marketing is, and how your social media accounts are performing using the analytics builder. You may keep track of how many clients and prospects you have at each stage of the marketing cloud by using an analytics builder. Making business selections regarding marketing campaigns will be simple for you to do with the assistance of the information above. Potentially, your business will also achieve its objectives.

Make Personalised Experiences Using Automation

Every client is different. As a result, you must handle each person differently. Every interaction your brand has with a customer, current or future, needs to be individualised. You may extract data, upload files, separate data, and do a variety of other tasks with the aid of the  Cloud’s robust automation features. The Salesforce Marketing Cloud services include “Journey builder,” one of these automated tools that enables you to design a customer journey for each individual across several communication channels, including email, SMS, the web, advertisements, and push notifications. Additionally, tracking the customer’s journey assists in taking appropriate action. Think about a customer who adds products to their cart but needs to still complete the transaction. If so, you can remind them by email or SMS till the trip is over.

Both business-to-business (B2B) and business-to-consumer (B2C) organisations can use Salesforce Marketing Cloud services (when the product or service goes straight to the end customer). Combining data sources, tailoring each channel, speaking with clients at each stage of the relationship, and analysing the effectiveness of the campaign would be the actual benefits.

What are the benefits of Salesforce Marketing Cloud for businesses?

The development of Salesforce Marketing Cloud over time indicates there will be future discussion topics. According to some sources, the company’s sales rose by about 78% last year. It follows that you can anticipate much more in the long run. Salesforce Marketing Cloud will probably include big data and data science capabilities in the upcoming years. This will assist in spreading the notion that jobs involving customer service are crucial. But it’s not the only thing.

It is also obvious that marketing firms will be able to use data in ways that are both targeted and prognostication with the help of these kinds of partnerships. Big data and AI are being wisely invested in by most firms, which may open the door for a busy and lucrative future for Salesforce Marketing Automation. In the long run, Salesforce Marketing Cloud may have attracted more clients from all over the world and developed into the go-to source for all CRM solutions.

Wrapping It All Up…

One of the most well-liked Salesforce solutions for digital marketers is Marketing Cloud. It strengthens campaign performance, provides a 360-degree perspective of each customer, and boosts return on investment (ROI). Enterprise-level marketing automation, email services, digital advertising, data management, analytics, and add-ons like Pardot, Email Studio, and Journey Builder are all available from SMFC.

With Salesforce Marketing Cloud, you can send prospects and customers marketing-approved pictures and text using your service and sales data. You can know, communicate with, and customise your customers at every point of contact with you thanks to our Salesforce Marketing Cloud services. You can deliver messages across all devices and channels and tailor every encounter straight from your Salesforce Marketing Cloud account. When a prospect turns into a customer, it may keep track of what customers are doing and continue their customer journey.

RG Infotech can assist you if you’re seeking Salesforce Marketing Cloud experts. By utilising our extensive global experience and team of professionals, we assist organisations of all sizes in optimising their business processes in the most cutting-edge and effortless manner possible.


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