Let’s start with the term “Digital Marketing”.
“Digital Marketing is a combination of Online and Offline Marketing, which leads us to promote our products and services among the potential buyers through any electronic device.”
Yes, you read it right, it’s a combination of marketing strategies that uses electronic mediums to make the business viral whether online or offline.
For a more descriptive way, you can idealize the term “Digital Marketing” through online platforms such as search engines, websites, social media, email, and mobile apps or offline platforms such as billboards, visual advertisements, audio podcasts, etc.
If we look back into the past, then we can identify the roots of digital marketing. The term isn’t just a decade or two decades old, it’s around 100 years old.
Did you know the first person, who illustrated the functionality approx. 10 decades ago?
Guglielmo Marconi – inventor of Radio! He invented the first electronic device that can transmit wireless signals in 1896. And the first marketing campaign was the Opera show that broadcasted live on Radio, which simply increases the curiosity and excitement among the audience and ended up with more sales.
That’s the very first incident, when digital marketing originated.
Although that’s not the exact time when we can see a complete change in marketing, but that’s the initiation of technical advancement.
We’re moving towards 22nd century, and if we heard digital marketing anywhere, then online mediums strike in our mind first. Although that’s just a single side phenomenon, on other hand offline mediums still have their existence and impact over buyers’ buying process.
If we look over the marketing strategies of leading giants, we can see most of them have already acquired visual channels to promote their offers, products and services. For an example – Flipkart, who have bought Snapdeal to compete Amazon in Indian market, and have thousands of users every day, promote their products and offers through TV advertisements, Paper Ads, Paid Ads on Google Partner Sites, etc.
Apart from the market trends and leader’s success story, there are several other stats available to showcase the worth of Online marketing. Take a brief look at them:
The potential of Digital Marketing isn’t just the above illustrated stats, it’s kind of like “more you indulged more you get benefitted”. So, don’t make a blind move in the digital era with traditional approach, try to adapt digital marketing strategies that surely boost up your growth.
Don’t you know the impact of social media in human behavior? Then check out the beneath illustration that clearly reveals the worth of your 60 seconds. Take a look at “what happens online in 60 seconds?”
Pic credit: smartinsights.com
To grow rapidly and gain more exposure, a business needs to adapt trending tactics of Digital marketing in their marketing strategies. According to the Statista, “Content Marketing” leads that research and counted as most effective technique in 2018.
Take a look at the result of that research:
Apart from the above chart and Statista stats, Digital Marketing experts have revealed their thoughts about trending tactics of Digital marketing through different mediums, which are:
Online mediums are the most preferred one, where business entities want to promote their business.
Simply, because there are more than 4 billion internet users worldwide, who actively surf Social media platforms, Search engines, Google partner sites, & eCommerce Portals and by targeting online mediums, they can enhance their reach towards those users.
Take a look at the stats provided by Statista,
According to the above illustrated stats, there are around 3.3 billion social users, and by targeting social platforms, a business can reach towards their targeted audience instantly. Take a look at the most popular Online Marketing Tactics, that you obviously needed in 2018.
Offline electronic mediums, still has their impact on human behavior and encourage users to connect with the brand, that’s why several giants still promote their business using electronic billboards, moving hoardings, offline stores with digital displays, etc.
Being a business entity, you always try to make your business name a brand by using several promotional methods. And in current scenario, there are plenty of digital techniques that can enhance reach, encourage users to convert, and make more visibility of your business.
Digital Marketing strategies require to grow in 2018, as there are more than 4 billion internet users with 3.3 billion social users, who make their shopping, dining, and other routine works through online platforms.
“If you think there is something that we have missed, feel free to mention it in a comment. We would love to include them in the write-up. Cheers!”