Would you like to be most favorite for search engines?
Or want to rank higher than your competitors for relevant keywords?
If your answer is yes, then you have to look deeply on your website optimization, as optimization isn’t just a practice, it is an essential thing to be done. Without a proper audit and optimization, you can’t opt appropriate position on popular search engines.
To get desired position on search results, there are two organic methods available:
But to make it more accurate for search engines to identify, what exactly a page is about, we have to focus majorly on “On Page Optimization”.
Don’t you know what is on page SEO?
On Page SEO is a technique, which used to analyze page structure, keyword placement, URL structure, content optimization, etc.
Before moving ahead, first clear your doubts about On-Page Optimization and On-Site Optimization:
Let me ask you first, who you are? – A blogger, an organization, or a newbie in the Digital Marketing industry!
In both of the cases, you have to be more focused and engaged into trends, because without having knowledge, you can face Panda Update penalty, which usually caused due to low quality content.
By using proper optimization, you can cure your website from the penalty and raise your blog as a leading place for your targeted audience.
According to the Advance Web Ranking survey report, on page SEO is the leading SEO tactic of 2017 and will help you to gain more visibility in 2018 too.
On Page Optimization, let you work on your page structure, which obviously the final destination of your audience and it have to be impressive. Google considered several factors before ranking your content, including social signals, inbound links, domain authority, etc.
Before moving forward to proven on page SEO checklist, first make sure that you have completed basic optimization on your website, that includes, keyword research & analysis, robots.txt implementation, broken link optimization, Google Analytics setup, etc.
With above specified basic SEO optimization, now we can move ahead to the modest 21 On Page SEO Tips, that have already been experimented by industry experts.
Those factors are based on three major aspects, – User Experience, Search Experience and Search Engine Optimization. You can use it in any sequence before or after, but you have to utilize them to get better performance in 2018.
User Experience, one of the major factors of success in online industry. Try to optimize these factors before your website or post goes live. If a user satisfied, Google will automatically improve your ranks and enhance your reachability.
Take a look:
Don’t waste your time in ugly URL creations such as:
make it more user friendly by properly optimizing your URL structure like this:
Multimedia context such as relevant images, videos, presentations, and animated gifs, will help your content to grab attention and increases engagement time.
Keep appealing graphics, images, videos and presentation in your posts to decrease bounce rate and enhance engagement.
Heading Tags impressed more and having an SEO optimized heading will boost your focus keyword rank.
That’ why try to keep your post title under an H1 Heading Tag. Some CMS like: WordPress, automatically did it for you, but sometime a minute change in theme file can change this setting too. So, check your settings and update them according to the proven practices.
According to the online survey, Numbers in the title rank better and boost CTR. That’s why keeping numbers in your post titles will enhance your reach and impacts more in user engagement.
Add your target keywords in your sub headings (H2-H6) to make your content more relevant and segmented accordingly. Google loves it and somehow prefers to rank better for the terms that comes in sub headings. So, try to keep your sub-headings relevant and targeted.
Call to action encourage your user engagement, flow and conversion, as it directly points out to the solution, which might possibly not highlight under your services or other sections of the website.
So, try to achieve the ultimate goal of conversion via inserting an appealing Call to Action Button in your content.
Pro Tip: Keep “Call to Action” button appealing, but don’t make it sales pitched ad, Google don’t like that.
There’s not a direct impact of social signals on search ranks, but they can increase your reach which surely boosts your rank.
Social platforms are one of the trendiest methods to increase your reach, spread your services and attract new customers. Along with that, they allow you to boost your user base and provide them more solutions directly.
Use Google’s Page Insight Tool to optimize your site speed. It will recommend you possible changes that surely improve your performance.
Improved performance also improves user engagement and dwell time, which directly impacts on your click rate, conversion and decreased bounce rate.
Search Engines, the only destination for which we work and without improving their experience, how can you gain your desired ranking. So, keep your eyes on the factors that help search engines to identify your important keywords.
Take a look:
Keep your title tag under 65 characters, as per the guideline, because it impacts directly on the user perception.
Title Tag is the first and most important SEO factor that leads the way to rank.
So, use your important keywords here, as it will reflect in Google.
Content Optimization, the term that helps you to identify a thick line between low quality content and search engine’s preferred content. To make your content more searchable just add your keywords in first 100 words and make them appear in relevant search results.
Do you know Wikipedia? If you ever analyzed its content, then you can easily find out that they always connect their content to each other, obviously relevance matters. Just like them, you should opt out that tactic and always try to add 2-3 internal links in your content.
With one of the on-page SEO 2018 checklist, get ready to connect most relevant pages and posts in your content to get more coverage by search engines.
According to the Backlinko study, Longer Content usually gets more attention and better rank in Google. With more word count, you can:
So, keep your content more informative, compelling, and impressive that can provide value to the users. Try to make your word count 1200+ to get more attention from users as well as by Google (although there is no set limit of word counts per post).
Google loves more engagement and if a user immediately presses back button after landing on your website, then Google consider it as a low-quality content and can penalize you for it.
To avoid Google’s Penalty and increase dwell time of your site, try to write longer engaging content with relevant outbound links that provoke your users to stay more on your website.
Google gives more weightage to keywords that appears at beginning. What comes first always preferred first, so try to use your target keywords at beginning of your titles, H1 headings and subheadings, wherever possible.
Search Engine Optimization, one of the traditional & modern method to boost up organic ranks in Google and other search engines. “Traditional” because it is in practice since decades and “Modern” because it uses to upgrade along with market trends.
Take a look at the factors:
Google is just a cluster of several algorithms through which it used to crawl and index context. It can’t understand graphics, videos, or presentations that’s why, to make a graphic readable, you have to add relevant keywords in your image ALT Tag and help them rank in image searches.
Even, by having larger image files will make your website or post slower, which directly impacts negatively on the experience of both users and search engines. To make an image valuable, you have to optimize your images through compressor tools such as Adobe photoshop, compressor.io, tinypng.com, etc.
Do you know, what is LSI?
LSI – Latent Semantic Indexing is the method that Google uses to identify relevancy of different terms and phrases with each other and provide more accurate results in its SERP.
Similarly, LSI keywords are the semantically related terms that boost impressions and rank of your target keywords based on user search patterns and preference. In short, Google loves it, and you can see the suggestion at bottom of its search page.
So, try to use semantically related terms to broad your keywords, it determines the relevancy and quality of the content.
A small search snippet that can increase your reach, and engagement. And make your post recommended by search engines with improved ranks and more impressions. So, keep focus on SEO optimized Meta Description, which is now limited to 320 characters.
Authorized & relevant outbound links will help Google to identify your content topic and improve your page authority. You can check out MOZ blogs, and Kissmetrics Blog, they used to link major brands or popular terms with high authority websites.
What do you think how Google filter search results?
Google used to filter relevant terms using structured data markup. More information means improved results and through a code structure, Schema provides rich data of information to Google that help to rank better in search.
Make your website error free to improve user engagement and Google’s preference through regular web audits and analysis.
You can use online tools or paid tools to get more accurate audit reports, best suggestions, deep analysis and instant support by experts. Through regular audit and analysis, you can easily identify site drawbacks, user drop reasons, crawling errors, broken links and much more with probable recommendations.
So, keep your eyes on your website performance through regular web audit and analysis.
With a well-defined canonicalization, you can easily signify search engine crawlers about the real version of your content, which simply downgrade the reasons for rank drop and Google Penalty.
So, keep your way clean, by avoiding duplicate content penalty, and for that you just need to implement canonical tag in your copied content.
Dominate in 2018 and coming years by properly adopting On Page SEO factors and keeping your eyes on user behavior. With proven on page SEO strategies, you can improve user experience along with leading search engine ranks.
But Remember, you can’t manipulate Google, they have already incorporated Artificial Intelligence in their search algorithm to provide accuracy. You can only work on your optimization, and content. If your user likes your content, then Google will like you too.
“If you think there is something that we have missed, feel free to mention it in a comment. We would love to include them in the write-up. Cheers!”